Beach tennis, a market without an owner
São Paulo has no beach – but it seems to have beach tennis on every corner. Rio has both. On the waterfront, the courts are already occupied before the sun heats up the day. In the financial heart of São Paulo, and of Brazil, the same sport has taken over parking lots, rooftops and slabs between corporate towers. Brazil has […] The post Beach tennis, um mercado sem dono appeared first on Brazil Journal .
Brazil has become the world's largest hub for beach tennis, hosting 180 international tournaments in 2025, surpassing Italy, the sport's birthplace, and the United States. The state of São Paulo alone is set to host 45 tournaments, more than the US, which has 49. Despite its popularity, the sport lacks organized investment and data-driven market analysis, hindering its growth into a large-scale business.
Unlike beach volleyball, which received investment from Banco do Brasil in 1991 and went on to achieve Olympic success, beach tennis relies on grassroots initiatives and private investments. The absence of reliable data on the sport's market size and growth is seen as a major obstacle to attracting significant investment.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
