Weqaya launches 'Your Health, Your Choice' campaign to promote nutrition awareness

The Public Health Authority Weqaya in Saudi Arabia has introduced the Your Health, Your Choice campaign. This initiative aims to boost nutrition awareness and promote healthier lifestyle choices. Weqaya initiated the program in Riyadh, collaborating with several key government entities including the Ministries of Health, Education, Environment, Water, Agriculture, and Media. The Saudi Food and Drug Authority and the Government Communication Center also joined the campaign.

The primary goal of the Your Health, Your Choice campaign is to educate the public about nutrition, with a focus on empowering individuals to make better dietary choices. This includes educating people on balanced sugar consumption and identifying added sugars in foods and beverages. The campaign also emphasizes the importance of reading nutrition labels and understanding their contents, which allows consumers to compare products and choose those that best meet their nutritional needs.

The initiative targets all segments of society, with particular attention to families and children. It delivers straightforward and reliable educational material that transforms complex nutrition concepts into practical, sustainable habits for everyday life. The campaign underscores the significance of establishing nutrition awareness as a foundation for adopting sustainable healthy practices.

By enabling individuals to comprehend their dietary options and make more balanced decisions, the initiative aims to prevent nutrition-related health risks and contribute to building a healthier society.