This new reveal suggests MacBook Ultra might cost more than we think
As soon as next month, Apple is expected to introduce its next MacBook Pro redesign. We’ll be seeing OLED, the first touchscreen on a Mac, a thinner chassis, Dynamic Island, and much more. This upgrade was rumored to be called MacBook Ultra , though it wasn’t necessarily clear where that’d leave the MacBook Pro brand. Now, it’s a lot more clear. more…
Apple is expected to unveil its next MacBook Pro redesign within the coming month. Among the anticipated features are an OLED display, the first touchscreen on a Mac, a thinner design, Dynamic Island, and additional enhancements. The original plan referred to this upgrade as the MacBook Ultra, but the positioning of this new model relative to the existing MacBook Pro line had remained unclear.
Bloomberg's Mark Gurman had previously suggested that elements from the MacBook Ultra would be incorporated into the base MacBook Pro featuring the M7 chip. This concept of branding the MacBook Ultra seemed increasingly improbable. However, a recent report from Omdia paints a more coherent picture of the upcoming lineup. According to Omdia, Apple plans to continue producing the miniLED display panels through 2028.
This information implies two possibilities: first, if the current MacBook Pro remains part of the lineup, the redesigned model will likely carry a substantial price increase. Secondly, the new model is more likely to be designated as the MacBook Ultra. Over the next approximately year, the MacBook family is expected to expand significantly.
Ultimately, the older MacBook Pro may not persist for long. It is plausible that this model will serve as a transitional phase, maintaining its pricing at a lower level, similar to past strategies. In this scenario, the miniLED MacBook Pros could remain in the market at a starting price of $2499, while the MacBook Ultra could be priced at a higher starting point, potentially around $2999.
The implications of this revised MacBook lineup are intriguing, and opinions on the starting price predictions for the MacBook Ultra remain diverse. Please share your thoughts on the rumored MacBook lineup and your anticipated price for the MacBook Ultra in the comments section below. For more Apple news, follow Michael on X/Twitter, Bluesky, and Instagram.
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