PwC: Global Entertainment, Media Revenue to Hit $4.2trn by 2020
Dike Onwuamaeze A report by the PwC has projected that the entertainment and media (E&M) industry’s global revenue will grow to $4.2 trillion by 2030. It also said that advertising,
A recent report from PwC predicts that the global entertainment and media (E&M) industry's revenue will increase to $4.2 trillion by 2020. Advertising, driven by Artificial Intelligence (AI), is expected to grow significantly, reaching over $1.4 trillion in the same year. The PwC report, titled "Global Entertainment & Media Outlook 2026–30: Digital Innovation Drives Demand for Human Experiences," was authored by Bart Spiegel, a Global Entertainment & Media Sector Leader and Partner at PwC United States.
The study analyzed 53 countries and territories, including North America, Europe, Middle East & Africa, Latin America, and Asia Pacific.
The E&M industry is experiencing robust growth, with a projected compound annual growth rate (CAGR) of 3.4% through 2030, leading to total revenues of $4.2 trillion. Live and immersive experiences, such as sports, concerts, and trade shows, are anticipated to witness substantial growth, unlocking an additional $600 billion in revenues in 2030. This surge in digital innovation will primarily be driven by E&M ecosystems, fueling revenue growth.
In 2025, the global E&M industry saw a 5.3% growth, with advertising, connectivity, and consumer spending generating $3.5 trillion in revenue. Anticipated growth in 2026 is expected to reach 4.6%. PwC advises industry players to act swiftly to capture their share of these new revenues and transform them into profits. The report emphasizes that innovation, particularly AI, will disrupt and change the way E&M products, services, and monetization occur, altering profit pools along the value chain and transforming consumer expectations.
Despite the digital transformation, PwC asserts that AI will not alter the fundamental human-driven nature of the E&M industry. Human attributes like expertise, judgment, creativity, nuance, emotions, needs, and relationships remain crucial for engagement, interest, and passion. Technology, especially AI, will enable more effective and efficient connections between people and marketers, catering to individual preferences and purchasing decisions.
The E&M sector's largest revenue driver, advertising, surpassed $1 trillion in 2025 and is projected to reach $1.4 trillion by 2030.
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