Phil Schiller’s App Store exit reportedly driven by wariness over future plans
Schiller reportedly had reservations about new CEO John Ternus' goal of bringing in more recurring revenue from the App Store.
Phil Schiller, a long-serving Apple executive, is reportedly stepping down from his role as head of the App Store, according to Bloomberg's Mark Gurman. The primary reasons for Schiller's departure are his desire to spend more time with his family and engage in philanthropy, as he will continue to work at Apple as an Apple Fellow on unspecified projects.
However, there appears to be another factor in Schiller's decision: new CEO John Ternus and services chief Eddy Cue are aiming to enhance App Store margins and bolster recurring revenue streams. Apple's management of the App Store, including its share of app payments, has long been a point of developer discontent and has even led to significant legal disputes.
According to Gurman, Schiller did not feel there was a heated debate over Ternus and Cue's strategy. However, Schiller feared that attempting to extract more profits from the App Store would only escalate conflicts with governments and developers, prompting his departure to steer clear of potential confrontations.
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