New movement to get S’poreans to read 15 minutes a day through tracking platform, virtual rewards
The ReadSG Challenge, part of the five-year movement, will be piloted from Sept 6 to Dec 31.
Singapore has launched a five-year national reading initiative called ReadSG, aimed at encouraging citizens to read for at least 15 minutes each day. The ReadSG Challenge, which runs from September 6 to December 31, allows participants to track their reading time and earn virtual rewards via the CrowdTask SG platform. Key features include personal goal-setting, reading streaks, experience points and redeemable virtual coins.
Another component of ReadSG is Get It Now, which will provide popular books to Libby users without wait times monthly until March 2027. The campaign, launched by the National Library Board (NLB), aims to attract 150,000 users and will become an annual September event with reading-related activities for all ages. NLB's CEO, Melissa Tam, emphasized that regular reading helps develop critical thinking, imagination, empathy and attention.
The movement will also support the annual Read for Good charity drive, aiming to raise up to $150,000 for less privileged communities in 2026. ReadSG has secured the support of over 40 partners and advocates, including the Early Childhood Development Agency, Ministry of Education and SPH Media, to reach families and seniors with daily reading habits.
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