La bisutería tiene una cita en Madrid

From September 24-27, the world of watchmaking and jewelry will converge in Madrid at Ifema, hosting two major trade fairs: Madridjoya and Bisutex. These events bring together manufacturers, artisan workshops, and design brands to showcase the latest innovations in the jewelry and accessory industry. The timing is favorable for the market, as Spanish jewelry and watchmaking grew by 6% in 2025, reaching 2.135 million euros, according to DBK Informa consultancy.

Madridjoya, in its 75th edition, will occupy nearly 4,500 square meters, hosting over 300 companies from more than twenty countries. The offerings include high jewelry, silver, watchmaking, precious stones, and pearls. Notable exhibitors include Sucesores de Simón Franco, Bustinza, Diamantes Javier García, Talleres Victoria, and Martínez Priego at the Plaza de la Joyería, and Marea, Movado, and Aviador at the Plaza del Tiempo.

Bisutex will debut Madridjoya Designers, a competition for emerging brands, and the Madridjoya Awards, recognizing families Aguilar de Dios, Isidoro Hernández, José Luis Joyerías, and Gold&Roses, with an Honor Award for Pedro José Pérez Fernández, a specialized press editor. Bisutex will showcase trends for the upcoming autumn-winter season, featuring maximalism, large-scale pieces, the return of the brooch, artisan finishes, and a more intense color palette.

The Spanish Association of Jewelry Makers (Sebime) will coordinate the participation of companies from Menorca, Mallorca, Barcelona, and Jaén. Their director, Carmen Lozano, emphasizes that Bisutex is a vital platform to highlight the added value, self-sufficiency, and commercial solidity of Spanish jewelry. DeChávarri, the winner of Bisutex Talents 2026, highlights the importance of Bisutex in exposing the sector's innovations and new product concepts.

She aims to approach new sales channels and consolidate her brand's position in more conscious, timeless, and personalized luxury. Córdoba is making history as the first jewelry city in Europe to obtain a Protected Geographical Indication, surpassing competitors like Vicenza and Arezzo. This marks its first significant professional appearance since obtaining the seal.

Córdoba will participate in Madridjoya as the first city joyería in Europe to achieve a Protected Geographical Indication, ahead of cities like Vicenza and Arezzo, Italy. Locally, Isidoro García-Escribano, president of the Córdoba Association of Goldsmiths, aims to showcase a Córdoba that embodies tradition and craftsmanship, along with industry, design, education, technology, and innovation.