Gurman on Schiller’s Departure and Ternus’s Goals for the App Store
Mark Gurman, in his weekend Power On column at Bloomberg (gift link): The Schiller exit is a bit more notable. Unlike Maestri, he still had a real job: The veteran executive ran the App Store and Apple Events. The App Store portion alone is no joke. It generates an estimated $30 billion a year and can be very challenging to manage. Apple’s app marketplace is loved by many consumers, but often…
Mark Gurman reports that Apple's veteran executive, Greg Schiller, is leaving the company, marking his departure after managing the App Store and Apple Events. This move is notable as Schiller still had an active job overseeing the highly profitable App Store, which generates an estimated $30 billion annually. The App Store, while beloved by consumers, faces criticism from developers and regulatory hurdles. Apple Events, meanwhile, are crucial for the company's product launches but are far from entertaining.
Schiller, at 66, wished to retire and spend more time with family. However, there's more to the story. Apple's services chief, Eddy Cue, and services head, John Ternus, aim to increase App Store revenue and enhance margins by squeezing more recurring revenue from the platform. Schiller opposes these moves, believing they will further frustrate developers and governments.
While there was no internal conflict, Schiller wished to stay away from these changes. It's hoped that his decision will not worsen the situation, contrary to a potential negative outcome.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
