Elon Musk's Tesla Cybertruck Has A New Ford Rival That Wants To Outsell It 5-To-1
Elon Musk's Tesla Cybertruck is facing a new rival from Ford Motor Company, according to a report from the Wall Street Journal. Ford is set to launch its electric pickup truck, the Fathom, in 2027, with high hopes of outselling Tesla's Cybertruck by a factor of five. The ambitious goal of producing 250,000 Cybertrucks annually, set by Tesla CEO Elon Musk, has not been met, leading Ford to reevaluate its electric vehicle strategy.
Ford's Fathom aims to target a first-year sales goal of 100,000 units, which, while lower than Musk's initial objective for the Cybertruck, would still place the Fathom among the top-selling EVs in the U.S. annually, trailing only Tesla's Model Y and Model 3. The Fathom's starting price of $28,350 is more affordable compared to Tesla's $69,990 Cybertruck, Chevrolet Silverado ($55,985), and Rivian R1T ($79,900).
This competitive pricing could contribute to Ford's ambitious sales target. The Fathom's preorders begin early 2027, with deliveries expected the following year.
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