Benidorm hotels hit 93.7% occupancy as summer shows no sign of slowing
Benidorm has ended August with hotels almost full, reinforcing its position as one of the area’s strongest tourism destinations and […]
Benidorm hotels have reached an impressive 93.7% occupancy during the second half of August, reinforcing the city's status as a top tourism destination in the Costa Blanca region, according to latest figures from HOSBEC. This level of occupancy surpasses the regional average of 92.7% and signals that the summer season appears set to continue well into September, with confirmed bookings for the first half of September already standing at 90.7%.
The success of Benidorm's hotel industry is largely driven by the strong demand from British tourists, who make up 32.5% of visitors, significantly above their share of 20.8% in the broader Comunitat Valenciana. Despite the optimism surrounding high occupancy rates, hoteliers are facing rising costs, with energy prices up by 46.5% since 2021 and renovation expenses ranging from €750 to €3,000 per square meter, highlighting the challenges faced by the industry despite strong visitor numbers.
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