Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus
Apple Inc. (NASDAQ:AAPL) will unveil its next product at a launch event on September 9 in Apple Park, Cupertino, marking CEO John Ternus' first major event since replacing Tim Cook. Analysts anticipate Apple revealing the iPhone 18 Pro and Pro Max, the first foldable iPhone, new Apple Watch models, and an AI-powered Siri assistant.
Bank of America analysts believe Ternus could solidify Apple's device dominance in an AI-driven era. Samsung, the current leader in the foldable smartphone market, sees increased competition as beneficial, stating that more visibility will help the category. The foldable iPhone could become a significant new revenue and margin driver, boosting Apple's average selling prices and margins for a high-end product category.
Samsung's mobile product management executive welcomed Apple's entry into the foldable market, believing more players will increase visibility and benefit the market. The iPhone 18 launch provides John Ternus an opportunity to showcase Apple's hardware and AI strategy from the start of his tenure, with potential upgrades like the 2-nanometer A20 Pro chip strengthening the iPhone's performance and AI capabilities.
However, Apple enters the foldable category behind Samsung, and investors will closely scrutinize the new leadership and products' performance.
Written by urgent.news from Yahoo Finance's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
