Amazon, Etsy & Shopify product image size cheat sheet (2026) + a free in-browser checker
I run a small AI product-photo tool for e-commerce sellers, and the same three questions come up every week: how big does my Amazon main image need to be, what does Etsy crop my thumbnail to, and why does Shopify reject my upload? The answers are spread across Seller Central, the Etsy Seller Handbook and the Shopify Help Center, so here is the condensed version I keep coming back to, plus a small…
Three common questions about product images for e-commerce sellers arise frequently: the required size for Amazon's main image, the cropping of Etsy's thumbnails, and the reason behind Shopify's upload rejections. These guidelines can be found in Seller Central, the Etsy Seller Handbook, and the Shopify Help Center. However, they are often spread across multiple pages, making it difficult for sellers to find a consolidated resource.
Amazon's guidelines state that the main image must be at least 1000 pixels on the longest side, with a recommended minimum of 1600 pixels and a maximum of 10,000 pixels. The background should be pure white (RGB 255, 255, 255), and the product should occupy at least 85% of the image area, fully in focus, and not contain any text, logos, watermarks, borders, props, hands, or multiple views.
Text, logos, watermarks, borders, props, hands, or multiple views are not allowed on the main image. JPEG is preferred, but PNG, TIFF, and non-animated GIF formats are also accepted. Only the main image must have a white background; however, the secondary images (2-7) can feature lifestyle scenes, infographics, or size charts.
On Etsy, the recommended size for product images is 2700 × 2025 pixels, with a minimum of 2000 pixels on the shortest side. Thumbnails are cropped in a 4:3 ratio for search results and a 1:1 ratio in some other placements, so it's essential to keep the product centered with space on all sides. Etsy does not require a white background, but failing to meet the other guidelines can lead to listing rejection.
The platform allows up to 20 photos and 2 videos per listing, with each image in JPG, PNG, or GIF format, using the sRGB color profile.
Shopify has specific requirements for product images: a recommended size of 2048 × 2048 pixels, square, with the zoom threshold set at a larger than 800 × 800 pixels. Shopify allows uploads of up to 4472 × 4472 pixels (20 megapixels) or 20 MB. The supported file formats are JPEG, PNG, or WebP. The aspect ratio plays a crucial role in determining the success of a listing, so maintaining consistency across the entire catalog is essential.
The rule that most significantly impacts sales conversion on Shopify is consistency in aspect ratio throughout the entire product range.
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