How small watch brands like MB&F or Vanguart are shaking up the industry
Independent manufacturers are exciting with unusual designs and are attracting even the American tech elite. In contrast, established brands often lack the courage to take calculated risks, says the President of the Geneva Watch Days.
The Geneva Watch Days, a watch fair featuring 71 brands, is currently underway in Geneva. Independent watchmakers, such as MB&F's Maximilian Büsser, are drawing attention with innovative and unusual designs, including Büsser's new M.A.D.3 watch, which has received 10,500 applications for just 1,500 units. In contrast, established luxury watch brands are often criticized for lacking the courage to take calculated risks.
According to Jean-Christophe Babin, president of the Geneva Watch Days, smaller brands are often more innovative and risk-tolerant, and larger brands could learn from their approach.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
