US eggs return to Singapore: Will customers shell out up to $14.80 for a dozen?
A pack of 12 free-range white or brown eggs costs $12.80, and a dozen organic free-range eggs costs $14.80.
Singapore now hosts US eggs from Contented Hen, a brand specializing in pasture-raised and free-range eggs from Midwest US farms. FairPrice outlets in 43 locations, including hypermarkets, now stock these eggs in packs of 12 for $12.80 or $14.80 respectively. Leroy Seow, FairPrice Group's managing director for products, said the country's supermarkets offer eggs from 10 markets, including the US.
The eggs' higher price is attributed to their premium quality, with Yukako Matsuka, a consulting firm director, stating they cater to consumers valuing animal welfare and organic certification. Homemaker Ashley Lee, 44, noted the US eggs' cheaper price compared to Australian organic eggs. Demand for such eggs is expected to grow gradually.
US egg producers resumed sales to Singapore in July after a 20-year hiatus, with the agreement reached in early 2026. The US eggs are currently more of a premium choice than a mass-market alternative, as they cost around $1.23 per egg, which is cheaper than organic eggs from Australia and New Zealand.
Written by urgent.news from Straits Times Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.