The Watch World Went Crazy This Week. Here Are the 10 You Need to See

The Swiss watch industry experienced a decline in exports in 2025, but the US remains the largest market for Swiss watches. Here are ten notable watches gaining attention this week:

1. Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis: This manual-wind B09 features a display caseback, Twin Jet logo, reverse-panda dial, faux-aged cream-colored lume, and original 41-mm dimensions. Available in stainless steel with calf leather strap for $8,900 or with a superb bracelet for $9,600, the limited edition runs to 500 pieces.

2. Casio G-Shock "CasioNaut" Series: Leaked information suggests the GAC-2500 series, inspired by the DW-5000C, will be released in four resin colors (white, black, green, and yellow) with a price of approximately $134 each. Stainless-steel versions may also be available, priced around $320.

3. Oris ProPilot X Gonzo Edition: A collaboration between Oris and Muppets, the Gonzo edition incorporates subtle nods to Gonzo the Great and features a round venet for $9,600 or a bracelet model for $9,800. It is priced twice as high as the Kermit edition.

4. Zenith Chronomaster Solo Sport: This volume play from Zenith brings its renowned El Primero movement to a more accessible price point. A 40-mm steel diver watch with 200 meters water resistance and a unidirectional rotating ceramic bezel, the Solo Sport retails for $10,900 with a date window or $9,800 without.

5. Hamilton Khaki Field Murph: Swatch Group's Hamilton has released an upgraded version of its Interstellar Murph timepiece, featuring a dappled "comet-inspired" face and a 38-mm size at $995.

6. Ming 57.05 Comet: Founded in 2017 by designer and photographer Ming Thein, this independent watch brand offers a 40-mm stainless-steel worldtimer with a first-of-its-kind patent-pending system to adjust the time for daylight saving. Available in either a leather strap model for $9,750 or a Polymesh bracelet version for $10,875.

7. Tudor Northflag: Tudor has reintroduced the North Flag, its first watch with an in-house movement, after discontinuing it in 2021. The 40-mm reissue features a 24-hour hand for a second time zone, water resistance of 100 meters, and a display caseback. The uncluttered, functional black dial with yellow seconds and 24-hour hands is complemented by blue lume, priced at $5,525.

8. Bulgari Octo Finissimo "Dazzle": This 80-piece limited-edition super-thin Octo Finissimo watch features an 80-mm sandblasted titanium case and laser-engraved patterns on the case and bracelet. Despite its slender proportions, the watch manages a 60-hour power reserve. Priced at $9,750, the limited edition is sure to be a collector's item.