Strategic communication starts with understanding organizational goals, says Sultan
Abdulrahman bin Sultan Al-Sultan launches his new book on strategic communication at a Riyadh event attended by media and communication professionals.
Strategic communication expert Abdulrahman bin Sultan Al-Sultan launched his new book, "Strategic Communication: Your Practical Guide from Theory to Application," at a recent event in Riyadh. The book aims to provide a practical guide for professionals in media and communication fields, addressing the need for specialized Arabic resources on the subject.
Al-Sultan emphasized that communication has become a central element in organizations, aligning with their goals and contributing to their achievements. He stressed the importance of continuous learning and sharing knowledge to keep up with rapid developments in communication and highlighted the gap between academic offerings and practical communication requirements.
The book, which draws from Al-Sultan's 25-year career in communication across various sectors, uses straightforward language and real-life examples to help readers apply strategic communication concepts in their work.
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