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Short Videos, Big Self-Control Problems

I study how short-form design amplifies self-control problems in digital media. Short units repeatedly renew temptation that lasts longer than each unit, turning local temptation into sustained overconsumption. Using microdata from a U.S. short-drama platform, I exploit a nonlinear top-up menu to infer viewing plans and show that paying users watch 82.1% more than intended. […] The post Short…

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