SBI Media Clocks 13, Restates Commitment to CSR

Marketing communications firm SBI Media Group celebrated its 13th anniversary by conducting a community health outreach in Kosofe Local Government Area, Lagos. The organization distributed free presbyopia-medicated glasses to thousands of residents suffering from age-related near-vision impairment. This gesture aligns with SBI Media's strategy of merging business growth with direct corporate social responsibility (CSR) interventions in the communities where it operates.

Managing Director/Chief Executive Officer, Rotimi Bankole, reflected on the anniversary by stating that it provided an opportunity for the agency to evaluate its achievements and consider how to create value beyond its business. "This anniversary allows us to reflect on our achievements, but more importantly, evaluate how we can create meaningful value outside our business.

We wanted our 13th year to be marked by purposeful action, and supporting the Kosofe community is a direct expression of that commitment," Bankole said. PR Manager, Taiwo Talabi, emphasized that the outreach reflected the agency's focus on people and meaningful engagement. "Our work is fundamentally about people, and we wanted the anniversary to reflect that.

We didn’t want to simply celebrate 13 years within our offices or with our clients and partners; we wanted to take the celebration to a community and create something people could genuinely benefit from," Talabi added. The successful turnout demonstrated the value of CSR initiatives that address real needs. Over the past 13 years, SBI Media has grown from a Lagos-based agency into a global partner with operations spanning Africa, Europe, North America, and Asia.

The agency offers a wide range of 360-degree solutions including media planning and buying, experiential marketing, and public relations.