Saber CCO says the studio isn't changing up its comms strategy after recent controversies: 'There's always some dust up'

In an interview at Gamescom, Saber Interactive's CCO Tim Willits admitted that the studio's management has a reputation for stating exactly what they mean, even if it sometimes comes across as blunt. When asked about recent controversies impacting the studio's communication strategy, Willits responded with a definitive "no." He explained that the studio has faced criticism for releasing World War Z on the Epic Games Store, with some accusing Saber of "destroying the industry."

Despite this, the game has reportedly been played by 30 million people, demonstrating that "the games will speak for themselves."

The controversy deepened when former Saber writer Stella Sacco claimed she was fired and replaced with AI during the development of Rideshare Stimulator. Saber's communications department initially denied the allegations but later issued a statement that was perceived as overly favorable towards AI and personally critical of Sacco. CEO Matt Karch later apologized privately to Sacco but issued a statement containing a targeted insult towards another industry writer, which was subsequently edited.

Despite the numerous mishaps, Willits emphasized that Rideshare Stimulator will ultimately prove its worth through its gameplay. He encouraged players to experience the game for themselves and form their own opinions. Willits firmly stated that Saber will continue to focus on creating the best games possible and allowing players to decide for themselves whether these games are worthy of their time and attention.