NorthEast United FC Unveils Reebok Jersey Ahead Of ISL Season, Strengthens Football Identity Across Northeast India
NorthEast United FC are looking to carry their recent momentum into the upcoming Indian Super League (ISL) season, with the club strengthening its off-field identity through a partnership with global sportswear brand Reebok. The club unveiled its new Reebok jersey in Mumbai, marking the sportswear brand’s return to competitive football sponsorship in India. NorthEast United co-owner John Abraham…
NorthEast United FC, a team representing all eight states of Northeast India, unveiled a new Reebok jersey ahead of the upcoming Indian Super League (ISL) season. The club, in a partnership with global sportswear brand Reebok, aims to strengthen its off-field identity and raise standards both on and off the field. Reebok's return to competitive football sponsorship in India marks an opportunity for the brand to connect with the region's passionate football community.
The new jersey incorporates eight stars representing the eight Northeast Indian states and was showcased in a five-a-side exhibition match during the unveiling event. NorthEast United co-owner John Abraham, Aryaman Vikram Birla, and CEO Mandar Tamhane all emphasized the significance of the partnership in aligning with the club's ambitions.
Reebok India Brand Head Arjun Ramamoorthy highlighted the platform the jersey provides for engaging with a new generation of consumers.
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