LeBron James announces partnership with Polymarket
Over the past several months, the sports world has been gradually embracing prediction markets, with Major League Baseball announcing a multi-year partnership with Polymarket back in March and the NHL doing so with both Kalshi and Polymarket last year. Now, one of the most high-profile individual athletes on the planet is joining that push. On…
May 1, 2026; Houston, Texas, USA; In a recent announcement, NBA star LeBron James has teamed up with prediction market platform Polymarket. This marks the first time a high-profile NBA athlete has partnered with a prediction market, as well as the first individual player to do so with Polymarket. The collaboration was hinted at in a cryptic video shared by James on social media, in which he visited what appeared to be "Polymarket HQ" and pushed a button labeled "sports."
James followed up the video with a caption stating "Welcome to Polymarket HQ. Coming soon," accompanied by the Polymarket logo and an eyes emoji. Polymarket responded to the post, expressing gratitude for James' partnership. While the NBA is reportedly discussing a partnership with Polymarket, individual players from the league have not previously endorsed prediction markets, with the NFL and PGA Tour also prohibiting player endorsements of such platforms.
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