Every project must deliver real value: Nam Long chairman

For over three decades, Quang has overseen a real estate group with a focus on delivering genuine value to buyers and investors. During an interview with VnExpress, he elaborated on the concept of real value in the market, which adapts to shifting buyer expectations and the need for sustainability in urban developments.

In the Vietnamese market, two primary types of demand exist: homebuyers seeking a place to live and investors looking for long-term appreciation and rental income. Real value, according to Quang, is evident when developers fulfill buyers' expectations and provide ongoing benefits, such as a healthy living environment, property management services, comprehensive amenities, and affordable pricing.

Investment value is also crucial, measured by the potential for long-term appreciation, generating rental income, and the ease of selling properties when necessary. However, real value only exists when developers honor their promises. Conversely, projects marketed with unrealistic expectations and promises of rapid price growth but lacking functional communities fail to deliver value.

During challenging market conditions, products that address fundamental buyer needs are more likely to sustain demand. Quang emphasized that real value does not equate to low prices. Modern homebuyers consider infrastructure, amenities, and the establishment of functioning residential communities. When businesses prioritize low prices over quality, they may sell products quickly to recover capital, leaving residents with "ghost towns."

Nam Long's approach to developing value-driven housing begins with thorough planning, including urban management fees, construction density, and cost structure tailored to the target customer group. The company also adopts shared amenities and spaces, allowing residents to use a range of facilities while keeping per-capita costs reasonable. This shared economy concept reduces financial burdens and aligns with Vietnamese incomes, culture, climate, family structures, and living conditions.

To ensure financial security for homebuyers amidst fluctuating interest rates, Nam Long collaborates with partner banks to establish interest-rate caps or extend payment schedules based on buyers' financial capacity. This risk-sharing strategy maintains liquidity and builds credibility over time. Nam Long's urban planning strategy involves investing in essential urban amenities proactively, including schools, clinics, parks, bus routes, outdoor cinemas, and sports facilities.

By proactively developing these shared spaces, Nam Long aims to deliver genuine value to Vietnamese homebuyers and investors.