AppFolio CEO William Trigg Sells 2,057 Shares

On August 14, 2026, AppFolio CEO William Trigg sold 2,057 shares of the company's Class A common stock, according to a filing with the Securities and Exchange Commission (SEC). The sale was executed under a pre-approved Rule 10b5-1 trading plan, which determines the timing and volume of sales in advance. The transaction value, calculated based on the weighted average sale price of $205 per share, amounted to $421,535.

The post-transaction value, determined by the market close on the same day, was $204.21 per share, resulting in a total value of $421,021. As of August 14, 2026, AppFolio's stock was trading at $205 per share, and the company reported a 23% one-year total loss. Despite the stock's decline, Trigg maintains a significant stake in the company, owning 70,772 shares directly, which represents the majority of his reported beneficial ownership.

With a market capitalization of $7.5 billion and 1,702 employees, AppFolio is a leading provider of cloud-based software solutions for the real estate industry, offering integrated services such as accounting, reporting, marketing, leasing, maintenance, workflow automation, and communication. The company generates revenue through subscription-based software-as-a-service (SaaS) offerings, primarily serving small to mid-sized property management companies in the United States.