Al congresso mondiale Cibjo focus su sostenibilità e fiducia degli acquirenti

The Cibjo World Jewellery Confederation congress focused on sustainability and investor trust, addressing the confusion caused by aggressive marketing of synthetic diamonds and the need for practical, procedural sustainability strategies to combat climate change and social inequality. The congress, inaugurated yesterday at the Vicenzaoro fair, hosted 600 delegates from 40 countries to discuss strategies to overcome the current slowdown in demand and reduced margins.

Attendees emphasized the importance of emotional marketing and the promise of love conveyed by diamond rings, noting that De Beers has successfully created diamond demand for a century through cunning marketing. The goal is to reignite passion among buyers and help the industry recover positions, as nearly half of the U.S. engagement ring market has shifted to synthetic diamonds at the expense of natural ones.

The Cibjo commission on diamonds is rewriting definitions and rules to update the Blue book, used legally, with new discussions on the definition of precious jade, a market only second to diamonds, and the need for more honest and sustainable marketing strategies.