Aci Blueteam presenta Capolavoro, esperienze di lusso ed esclusive

Aci blueteam, a subsidiary of the Automobile Club of Italy, has launched a premium brand called Capolavoro, designed specifically for luxury travelers. Capolavoro aims to showcase Italy's unique and immersive experiences, ranging from motorsport, nautical activities, fashion, art, high-end cuisine, design, and exclusive hospitality. Carlo Bagnasco, president of Aci blueteam, stated that the aim is to go beyond simply selling a trip to Italy and create an environment where travelers can genuinely experience the country.

Capolavoro is set to launch in Monza, close to the Autodrome, highlighting the alliance with the local area, which includes industrial excellence, culture, design, fashion, and gastronomy. The strategy will primarily target international markets through partnerships with luxury tour operators, travel advisors, and specialized networks. The company has already collaborated with Momentum Experiences in motorsport, with two experiences planned for 2027 and 2028 involving Damon Hill, a Formula 1 World Champion in 1996.

The company manages two exclusive structures at the Autodrome of Monza: the historic Chronokeepers Tower, located on the start line, and the new South Tower, which serves as the operational heart of the Gp Travel Club 2026. The three-level structure, located directly in front of the track, offers a privileged view of the start line, paddocks, grandstands, and the Alboreto curve. Inside, there are luxury hospitality lounges for top clients and partners, dedicated to networking and business travel management.

The core concept of Capolavoro originates from the understanding of the international high-end traveler's desire for exclusive access to the authentic and unique aspects of a destination. Some of the first proposals include experiences at the main Italian circuits, from Monza to Imola and Misano, providing direct engagement with the tracks and broader itineraries to discover Italy.

Bagnasco emphasized that luxury today is not just about staying in a high-end hotel, but experiencing something inaccessible to the average traveler, meeting people not typically encountered, and visiting places not generally accessible. Capolavoro aims to transform this idea into a concrete product, connecting its network, Italian territories, and international partners.

The company wants to offer more than just a trip to Italy; it wants to create the conditions for travelers to truly experience the country.