Virgin Atlantic ends British Airways grip on Team GB partnership
Virgin Atlantic has been named the official airline of Team GB for the LA 2028 Olympics, ending British Airways’ 20-year hold on the partnership. The deal will see Sir Richard Branson’s carrier transport athletes and staff from Team GB and ParalympicsGB to and from the Games in less than two years’ time. Virgin Atlantic Holidays [...]
British Airways has relinquished its 20-year role as official airline partner for Team GB, as Virgin Atlantic takes over the responsibility for the LA 2028 Olympics. Sir Richard Branson's carrier will transport athletes and staff from Team GB and ParalympicsGB to and from the Games in less than two years. Virgin Atlantic Holidays will also become the official holiday partner, offering sports fans curated trips to California for the Olympics.
Branson expressed excitement about the partnership, emphasizing the importance of supporting Team GB through every step of their journey to the Games. He highlighted the dedication, preparation, passion, and support that lead to success in sports. The partnership marks a significant shift for British Airways, which began its official airline partnership for Team GB at the Beijing 2008 Games during one of the most successful eras in Team GB and ParalympicsGB history.
British Airways chair Dame Katherine Grainger praised the move, acknowledging the crucial role Virgin Atlantic will play in supporting the team's travel and celebrating the moments that make a Games special. Virgin Atlantic CEO David Clarke also welcomed the partnership, emphasizing the importance of making air travel more accessible and inclusive for everyone.
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