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Target is under fire over another Halloween costume just weeks after apologizing for the last one

Just a few weeks after coming under fire for a children’s Halloween costume that drew comparisons to blackface caricatures , Target’s Halloween collection is under fire again, although this time around the retailer isn’t alone in the controversy. Target, Walmart and Amazon have pulled a “German Army Soldier Adult Costume” from their websites. Originally sold by Orion Costumes, the outfit features…

Target is under fire over another Halloween costume just weeks after apologizing for the last one

Just weeks after facing criticism over a Halloween costume deemed offensive for its blackface references, Target's Halloween selection is once again under scrutiny. This time, the retailer is not alone in the controversy, alongside Walmart and Amazon, who have all removed a "German Army Soldier Adult Costume" from their websites.

The disputed product, originally sold by Orion Costumes, bears a resemblance to the uniforms of Nazi German soldiers from World War II. Although the items are no longer available on the platforms, archived pages confirm their names and connections to Orion Costumes. The costume retailed for $49.99 at Walmart and Target, and its description mentions a 1940s theme, a period when the Nazi party commanded power in Germany.

A screenshot of the product description reads, "If you’re looking for a vintage style look for your next fancy dress night, why not try a 1940s theme?" However, the lack of explicit mention of Nazis could raise questions about the appropriateness of the costume. This latest incident follows Target's pull of another Halloween costume in August, which was deemed insensitive due to its resemblance to Jim Crow-era blackface minstrelsy.

After receiving backlash, Target apologized, stating that the costume was offensive and would no longer be available for sale. The company is now examining the incident to prevent similar occurrences in the future.

Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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