Stock Market Today, Sept. 4: Lululemon Plummets 17% After Slashing Guidance
On Sept. 4, 2026, the premium sportswear maker expects further losses, meaning incoming CEO Heidi O'Neill will face a prolonged turnaround.
Stock market on September 4 saw a notable dip in Lululemon Athletica's shares, falling 17.38% to $100.61. Lululemon, a premium yoga-inspired athletic apparel retailer, issued a new revenue and earnings outlook, leading to the significant plunge. The new CEO's ability to revive the company's fortunes is under intense scrutiny.
The stock's sharp decline came after Lululemon reported a 4% decrease in its second-quarter revenue, now projected to be between $2.29 billion and $2.32 billion, a 10% year-over-year drop. Trading volume surged to 37.1 million shares, nearly 1,000% above the three-month average of 3.37 million shares.
For context, Lululemon was listed on the New York Stock Exchange in 2007, where it has since achieved a remarkable 704% growth. The broader market showed a mixed performance, with the S&P 500 closing at 7,718, down 0.38%, and the Nasdaq Composite at 26,507, down 0.29%.
In comparison, Nike's athletic apparel stock closed at $38.40, slipping 0.95%, while Deckers Outdoor's stock rose 1.55% to $85.81. These mixed reactions highlight the complex dynamics of premium brand demand in the market.
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