‘Spider-Man: Brand New Day’ Sets New Global Box Office Record for SCREENX and 4DX
“Spider-Man: Brand New Day” has set a new box office benchmark for CJ 4DPLEX’s premium cinema formats, generating more than $104 million globally across SCREENX and 4DX.The milestone was reached just 33 days after the film’s release, surpassing the previous record of $103 million generated by “Avata
"Spider-Man: Brand New Day" has shattered box office records, amassing over $104 million globally from screenings of its unique SCREENX and 4DX formats. This impressive feat was achieved just 33 days after the film's release, eclipsing the previous record set by "Avatar: The Way of Water" which took 228 days to reach $103 million.
The record-breaking accomplishment underscores the increasing popularity of immersive cinema experiences as studios and exhibitors seek novel methods to captivate audiences beyond traditional home viewing.
The blockbuster has been screened more than 115,000 times across approximately 1,200 SCREENX and 4DX venues worldwide, drawing in more than 6.7 million viewers. These formats enjoyed an average occupancy rate of around 40%. SCREENX enjoyed its strongest opening performance in 36 countries, while 4DX set record-breaking openings in 22 markets.
This milestone marks the first time a Hollywood major studio film participates in CJ 4DPLEX's "Shot for SCREENX" initiative. This innovative approach involves working directly with filmmakers to design sequences tailored for the panoramic SCREENX format, enhancing the visual impact of large-scale action sequences.
Steven O’Dell, president of international marketing and distribution at Sony Pictures Entertainment, expressed that audiences worldwide exceeded expectations, crediting the "Shot for SCREENX" collaboration for elevating the cinematic experience. Bang Joon-sik, CEO of CJ 4DPLEX, emphasized the speed at which the film reached the new record, calling it a critical advancement in evolving the partnership between studios and filmmakers for premium formats.
Don Savant, president of CJ 4DPLEX Americas, highlighted the value that premium formats like SCREENX and 4DX bring to both audiences and theater operators, as the industry continues to innovate to distinguish itself from streaming services and home entertainment. CJ 4DPLEX, a division of CJ CGV, operates and develops premium cinema technologies including SCREENX and 4DX, with a global network spanning 75 countries, featuring nearly 480 SCREENX screens and more than 780 4DX screens.
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