Sparda-Bank Berlin: Andere schließen Filialen – diese Bank investiert in Standorte im Osten
Neo- und digitale Direktbanken machen es klassischen Playern schwer. Die Sparda-Bank Berlin rüstet sich dagegen mit einer ungewöhnlichen Strategie – inklusive radikal neuem Aufbau.
Sparda-Bank Berlin is investing in new locations in Eastern Germany, rather than closing down its existing branches. The "FKK" (Free Account) marketing campaign aims to strengthen the bank's connection with the region, as the bank has a long history in Eastern Germany. With 55 branches across Eastern Germany, the bank hopes to differentiate itself from other financial institutions that are struggling in the market due to competition from neobanks and direct banks with digital offerings.
In Frankfurt (Oder), the bank operates a "Blok O" - a unique branch that functions as a café, event space, and co-working area. The move is part of a broader effort to transform traditional bank branches into multifunctional spaces that cater to the needs of the local community.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
