Santander amplía el segmento 'Select' a los universitarios

Santander has broadened the Select segment to include university students under 30 years old. The Spanish bank is offering financial advantages typically reserved for high-income clients and premium private banking services. Select, relaunched half a year ago, aims to reach high-earning individuals. Now, students and university staff will also benefit from exclusive advantages.

However, this inclusion won't be widespread. Santander requires the young individuals to be enrolled in universities with which the bank has a card issuance agreement, and they must meet one of the following conditions: being a customer since January or having a card. University students will gain access to the same products and conditions as clients with a minimum net worth of 100,000 euros or an annual salary of at least 3,000 euros.

These two groups were the focus of Santander's Select proposal renewal last year, alongside high-earning executives and high-potential clients. In addition to these high-earning groups, the Select segment now includes individuals who have deposited at least 5,000 shares of Santander, with a market value exceeding 60,000 euros. Self-employed individuals earning or invoicing more than 300,000 euros in a year, as well as professionals like justice officials, airline pilots, air traffic controllers, state security members, and firefighters, also fall under the program.

Another way to join is by being employed by companies adhering to the bank's Working Here program. This adjustment to the Select program follows another move by Santander in the client segmentation area earlier this summer, where it started offering premium non-financial services to private banking clients, the same services available to Select clients for over a year, and which high-net-worth individuals will now share with students.

These services, which Santander will bear the cost of and are managed by a third party, include 24-hour Luxury Concierge service for handling tasks, resolving urgent needs, or addressing emergency situations. The catalog also includes a notary for vehicle insurance, a travel guide or private tutor for children.