Sacrificing Seat to boost Cupra, more profitable and with greater international projection
The Volkswagen Group plans to withdraw the historic Spanish brand from the market in 2029 as part of its plan to improve efficiency and take advantage of technological synergies. The German consortium prioritizes the positioning and higher profitability of Cupra.
The Volkswagen Group is planning to phase out the Seat brand by the end of 2029 as part of a drastic cost-cutting plan. Cupra, a sports division of Seat, will take over customer service and existing obligations. Seat's CEO, Markus Haupt, and former CEO Wayne Griffiths have previously stated that Cupra is more profitable than Seat, with a Cupra Formentor generating four times more profit than a Seat Arona. Cupra has a strong international presence, with over 1,200 points of sale in more than 50 countries worldwide.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
