Rental economy opens up new possibilities for consumers
In January, nine government departments, including the Ministry of Commerce, jointly issued a guideline on promoting green consumption, calling for vigorous development of green rental services, innovation in green consumption models, and encouragement of shared mobility, shared spaces and shared goods.
Beijing office worker Lin Xiao, born after 1995, once hesitated before a Shanghai Disneyland trip due to concern over unused drone equipment. A friend's suggestion led her to rent an Osmo Pocket 4 via the convenient platform rrzu.com for less than $15 over two days. This scenario demonstrates the growing integration of rental consumption into daily life.
The sector has seen explosive growth in recent years, with a 2024 transaction volume reaching 4.2 trillion yuan, a 32% annual increase. In May 2025, a national standard was enacted to enhance quality information for shared goods. E-commerce giants have also entered the rental market, offering over 100 categories, from digital products to luxury items.
Industry estimates indicate that circular rental services have facilitated over 30 million equipment reuse instances, cutting electronic waste by nearly 80,000 tonnes. With better standards and services, rental consumption could shift from a niche option to a mainstream choice, driving domestic demand and promoting green development.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
