PromiseLand Launches ProTaxi October 1, As Nigeria’s E-hailing Market Gets New Entrant

Nigeria's e-hailing market is set to welcome a new player with PromiseLand Innovations Limited's upcoming launch of ProTaxi on October 1, 2026. The ride-hailing platform aims to provide affordable rides, leverage technology, and promote environmentally friendly transportation. CEO Lawrence Oloche emphasized ProTaxi's goal to connect passengers with drivers, offering a safer, reliable, and cost-effective transportation option within cities.

The platform's focus on electric vehicles aims to reduce operating costs for drivers, making fares more affordable for passengers. Ambitious in its vision, PromiseLand envisions ProTaxi becoming a leading eco-friendly ride-hailing platform across Africa, prioritizing sustainable and affordable transportation.

ProTaxi offers flexible earning opportunities for drivers, allowing them to set their schedules and choose between full-time or selected operating hours. The platform caters to riders with features like booking trips, connecting with drivers, personalized location features, multiple payment options, trip information, and access to drivers' receipts.

Safety measures include driver verification, real-time tracking, ratings, reviews, and the ability to share live locations with family and friends. For drivers, ProTaxi's flexible earning model empowers individuals to determine their working schedules and choose whether to operate full-time or for selected hours.

The October 1 launch solidifies PromiseLand Innovations Limited's expansion into Nigeria's technology-driven transportation sector, complementing the company's existing interests in real estate, including a project to develop 100,000 housing units, starting in the Federal Capital Territory (FCT).