‘Only 5pc Pakistanis use ride-hailing services’
ISLAMABAD: Only five per cent of Pakistanis use ride-hailing services compared to around 20pc globally, while digital platforms account for less than 1pc of the country’s food sales, highlighting untapped potential of the digital mobility and delivery market. Speaking during a panel discussion, Wael Ibrahim, who is inDrive’s regional director for the Middle East, said the country offered great…
Islamabad recently revealed that just five percent of Pakistanis utilize ride-hailing services, a stark contrast to the global average of around 20 percent. Regional director for the Middle East at inDrive, Wael Ibrahim, highlighted the vast untapped potential of the digital mobility and delivery market in Pakistan. The inDrive platform currently operates in 30 cities across the country, while competitors such as Yango and Bykea have a smaller reach.
Ibrahim noted that the ride-hailing penetration rate in Pakistan is only five percent, compared to approximately 20 percent worldwide, positioning the nation as a promising market for digital mobility platforms. However, the low usage of ride-hailing services within the country can be attributed to several factors, such as limited digital literacy in smaller cities and towns, insufficient internet infrastructure in these regions, and cultural influences.
Foodpanda Director Shariq Mustafa revealed that digital platforms are responsible for less than one percent of Pakistan's food sales, yet they are making a substantial difference in the lives of vulnerable families.
Written by urgent.news from Dawn's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
