Metsä Board reshuffles leadership team

Metsä Board, a leading paperboard and packaging company, has announced a leadership team reshuffle and commercial setup changes to bolster its sales and commercial capabilities in line with its strategic objectives. The company appointed Maarten Florizoone as senior vice president (SVP) of sales on September 4, 2026. Florizoone has served at Metsä Board since 2006 in various sales and supply chain roles, most recently as European FBB sales vice-president.

His new responsibilities will encompass the global sales organization, customer relationships, and commercial delivery aligned with the company's growth plans.

Erja Hyrsky will retain her position as commercial operations SVP, overseeing the company's commercial operations, which include customer-focused operating models, value proposition development, revenue management, marketing, and strategic growth programs. The new leadership team will be led by Metsä Board's CEO, Esa Kaikkonen, alongside Minna Björkman as retail packaging SVP, Florizoone as sales SVP, Hyrsky as commercial operations SVP, Laura Remes as production and supply chain SVP, Anssi Tammilehto as CFO, and Camilla Wikström as HR SVP. The external reporting structure remains unaltered.

Kaikkonen emphasized the need for enhanced focus and dedicated leadership in sales, commercial transformation, and future growth. He expressed satisfaction with the appointment of Florizoone as global sales leader and Hyrsky's continued stewardship of commercial operations, stating that their leadership will accelerate commercial execution, customer value creation, and profitable growth.

Additionally, Metsä Board recently upgraded the winder on the board machine at its Kemi mill as part of an investment in finishing operations, aiming to enhance product consistency, production performance, and delivery dependability.