Malaysia seeks greater access for local products via two-way e-commerce with China, minister says

Malaysia has been seeking greater access for local products through two-way e-commerce with China, according to Entrepreneur and Cooperatives Development Minister Steven Sim Chee Keong. The proposal aims to enable Malaysian businesses to directly reach Chinese consumers. Sim noted that many Malaysian products, such as durian-based items and bird's nest, have already found a strong reception in China.

During the opening of the 21st China International Small and Medium Enterprises Fair (CISMEF) in Guangzhou, Sim pursued this proposal during his visit to Alibaba Group. Malaysian MSME exports reached RM214.5 billion in 2025, up 10.5 percent year-on-year, accounting for nearly 15 percent of the country's total exports. Sim highlighted that local MSMEs are capable of meeting global standards and emphasized the need to provide them with greater access to international markets.

The trade mission aims to showcase local innovation and export potential, with 12 Malaysian companies and cooperatives participating in CISMEF. Sim also expressed confidence in the strong pillar of diplomatic relations between Malaysia and China for bilateral economic cooperation.