"Making amazing cameras for all of you is our core DNA… and that will never change!" says GoPro CEO, as merger brings diversification to the American brand
GoPro is being sold – and customers are so worried, the CEO has made a statement promising the camera isn't disappearing
GoPro's CEO Nick Woodman reassured customers that the company's merger with Starman Optical will not spell the end for the popular action camera brand. The $285 million acquisition eliminates GoPro's $92 million debt, and shareholders will receive $1.14 per share for their investment. Starman Optical, known for producing military equipment, brings US-based manufacturing capabilities that could benefit GoPro amid tightening import restrictions for American consumers.
Woodman emphasized that GoPro will continue to support its existing consumer products and subscription cloud platform, and that the company will remain committed to innovation and "making amazing cameras for all of you." However, the company's focus will shift to growing across consumer, commercial, and defense markets, with consumer products accounting for only a third of this list. Despite the merger, Woodman's letter confirmed that the consumer division remains a priority.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
