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How Asahi Kasei Keeps Creating No. 1 Products

Asahi Kasei has grown from its roots in Nobeoka, Miyazaki Prefecture, into a global conglomerate with annual sales exceeding 3 trillion yen by repeatedly developing products and technologies that dominate their markets or occupy niches with few direct rivals. (News On Japan)

Asahi Kasei has transformed itself from a local company in Miyazaki Prefecture into a global conglomerate with annual sales exceeding 3 trillion yen by consistently developing products and technologies that dominate their markets or occupy niches with few direct rivals. The company operates across three main business areas: materials, housing and healthcare, with products ranging from household products like Saran Wrap and Ziploc to lithium-ion battery materials, Hebel Haus homes, condominiums, pharmaceuticals and medical devices.

Asahi Kasei's president, Koshiro Kudo, has emphasized a strategy of identifying businesses where the company can establish a clear competitive advantage, aiming to be overwhelmingly No. 1 in recognition while being one of a kind.

Brief written by urgent.news from News On Japan's own syndicated text. Machine-written — may contain errors; check the original before relying on it.

Read the original at newsonjapan.com →

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