Health-tracking smart ring maker Oura to list on US stock market

Oura, Inc., a Finnish tech company specializing in smart rings, has filed registration papers with the Securities and Exchange Commission (SEC) for an anticipated initial public offering (IPO) on the Nasdaq stock exchange. This marks a departure from the typical high-profile tech IPOs, as Oura is a much smaller company.

Oura's flagship product is the Oura smart ring, which tracks biometric data such as heart rate, sleep patterns, and calorie burn. The company currently offers two ring models: the Oura Ring 5 and the Oura Ring 4, with the latter starting at $399. In addition to hardware sales, Oura generates revenue through software subscriptions, known as Oura Membership, which costs $5.99 per month or $69.99 per year.

As of June 30, 2026, Oura reported 5 million paid subscribers. During the nine months preceding that date, the company generated $240.5 million in membership revenue and nearly $944 million from hardware sales. The company has also become profitable, posting a net income of $60.8 million for the nine-month period.

Oura plans to list its shares under the ticker "OURA" on the Nasdaq Global Select Market. The company has not yet determined the share price for its IPO or the number of shares it intends to offer. Estimates suggest that Oura might raise up to $3 billion in its IPO, with a potential value of up to $16 billion following the offering.