GoPro CEO says cameras are 'what we were founded to do and it’s what we will always do' following merger uncertainty — but I'll believe it when I see it
It's a step in the right direction — but a long list of disclaimers reminds us to keep a pinch of salt handy.
GoPro CEO Nick Woodman has issued a statement in response to concerns surrounding the company's merger with Starman Optical Inc. The CEO assures that the company remains committed to producing consumer cameras, although there are no specific commitments or timelines provided. The merger announcement sparked speculation among GoPro enthusiasts, with many fearing a shift away from consumer cameras.
Woodman stated that GoPro's core DNA and reason for being is to make amazing cameras, and this commitment will not change. He also mentioned that the company's improved financial situation, following Starman's debt elimination, will enable them to innovate, invent, and advance the future of consumer and professional content creation.
However, Woodman did not provide any concrete commitments or dates for camera releases, and the disclaimers at the end of his statement are twice as long as the actual statement. Despite his reassurances, the real test of GoPro's commitment to cameras will be observed in the company's future releases over the next few years.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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