GFA, FIFA hold commercial strategy workshop for women’s football
The event, held at the Alisa Hotel in Accra on Thursday, September 3, 2026, was on the theme 'From the Pitch to Profit: Building a Commercial Future for the Women's Premier League'.
The Ghana Football Association (GFA) and FIFA co-hosted a commercial strategy workshop for Women’s Premier League clubs in Ghana. The day-long event, held at the Alisa Hotel in Accra on September 3, 2026, aimed to improve the commercial viability of women's football in the country. The workshop featured discussions on various aspects such as digital marketing, building a strong league brand, creating valuable sponsorship opportunities, content strategy, fan engagement, and emerging commercial opportunities.
Participants included GFA officials, FIFA technical experts, representatives from women's Premier League clubs, regional football associations, media, commercial partners, and other key stakeholders. The workshop was the first of its kind in Africa and was spearheaded by FIFA Women's Football Technical Experts Doreen Nabwire and Tomas Melo Correa.
The GFA and FIFA are committed to strengthening the commercial foundation of women's football in Ghana, aiming for long-term growth on and off the pitch.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
