Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp
Gainesville, Fla. (AP) - The University of Florida has inked a multiyear agreement with Ripple, a provider of blockchain solutions, bringing in $5 million annually. The deal will see XRP logos appear on Florida Field, starting with the game against Florida Atlantic on Saturday. XRP enables quick, low-cost transactions. Athletic director Scott Stricklin expressed enthusiasm for the partnership, which aims to introduce XRP to fans and provide financial and technology education for student-athletes and the campus community.
Ripple will also support traditional finance and digital asset education. Last year, Geico secured a $1 million deal to have its logo on Florida Field for the Gators' final two home games. The NCAA began allowing corporate ads on college fields in 2024, as universities face mounting financial challenges, with revenue sharing starting at $20.5 million in 2025 and expected to rise by at least 4% annually.
Written by urgent.news from Associated Press's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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