Filmmakers tout AI’s use in Hollywood at the other film festival in Venice
The Reply AI Film Festival fetes films made with the technology as its honorees say traditional filmmakers won’t admit they use it too.
Hollywood filmmakers are enthusiastically embracing AI technology, according to Mike Bennion, a finalist in this year's Reply AI Film Festival. Bennion revealed that he was recently approached by a Hollywood studio to use AI for a cash-strapped production, despite assurances of confidentiality. Bennion, an AI filmmaker from the UK, will showcase his film at Venice this weekend, competing against 10 other finalists chosen from over 3,000 AI-generated film submissions.
Catherine Hardwicke, a juror for the event, noted that AI is a hot topic among Hollywood directors, many of whom are curious about its potential applications. Despite some backlash, such as Steven Soderbergh's use of AI in a film about the Spanish-American war, major studios have already signed deals with AI firms to integrate the technology into their production processes.
While 55% of Americans believe AI-generated content diminishes artistic value, A24 and Disney have already invested heavily in AI-related ventures, demonstrating the industry's willingness to embrace this emerging technology.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
