CNN Found a Large Audience for Its Free Service. Now Comes the Hard Part
CNN says Headlines reached 60 million viewers as it looks to turn FAST growth into lasting business value The post CNN Found a Large Audience for Its Free Service. Now Comes the Hard Part appeared first on TheWrap .
CNN's free ad-supported streaming television (FAST) channel, CNN Headlines, has attracted over 60 million viewers across platforms this year, with monthly time spent tripling compared to a year ago, according to network data. The channel, which exceeded 5 million streams on a single day during the Iran War, is not meant to become a standalone advertising business or replace paid products.
Instead, CNN positions Headlines as a complement to its broader cable and streaming portfolio, available on platforms like Roku, Pluto TV, Local Now, and YouTube, as well as its own app. CNN's decision to shift to a scheduled programing model, featuring live news and programming throughout the day, has contributed to increased audience engagement, with monthly time spent on the channel surging 176% from January to July.
However, the network has not disclosed average concurrent viewership, revenue, or profitability figures for Headlines or how many viewers regularly return, are new to CNN, or ultimately subscribe to its $6.99-a-month All Access streaming service.
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