Burna Boy’s mum opens up on how she handles his ‘wild’ Instagram Live

Bose Ogulu, mother and manager of Nigerian Afrobeats star Burna Boy, has shared her methods for dealing with her son's outspoken behavior during his Instagram Live sessions. During an interview with media personality Ebuka Obi-Uchendu on Channels TV, Ogulu discussed the challenges that come with managing an artiste known for being candid.

She revealed that she has learned not to suppress her son's unique qualities, recognizing that they are integral to his connection with his audience. Ogulu observed that Burna's online interactions differ from her own tweets, suggesting that this distinction is a crucial aspect of his artistic identity. Instead of trying to change his behavior entirely, she attempts to accommodate his individuality while intervening when necessary.

In particularly heated moments, Ogulu admits to physically taking her son's phone away to regain control during his social media sessions. Burna Boy is well-known for his candid and sometimes controversial presence on social media, with his Instagram Live sessions frequently attracting both fans and criticism. For Ogulu, maintaining Burna's authenticity is a delicate balance between allowing him to be himself and knowing when it is appropriate to step in and intervene.