Back-to-school shopping brought to you by AI — how Amazon, Google are positioned to win
The rise of AI-assisted shopping during this year's back-to-school season may be an early window into evolving consumer buying habits.
LG is set to host a two-week artificial intelligence festival called LG SPARK 2026 at its research and development hub in Seoul from September 7-17. The event, which began in 2018 as an internal series for LG affiliates, has grown into the company's largest annual gathering, attracting an estimated 60,000 attendees last year. This year, the festival will be reorganized to showcase AI transformation across LG's various business units.
The opening of the festival will feature a Tech Fair, showcasing 41 new technologies, including 13 developed jointly by LG affiliates in areas such as physical AI, AI data centers, and mobility, as well as 28 additional technologies in AI, biotechnology, and clean technology - three sectors identified by Chairman Koo Kwang-mo as future growth businesses since assuming leadership of the company.
A second fair, the AX Fair, will take place from September 10-11 and present 68 additional AI-related innovations.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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