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Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs

FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.

Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs

We haven't written up this one. Forbes has the full story — the link below goes straight to it.

Read the original at forbes.com →

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