76-year-old Specialized founder Mike Sinyard returns to take the helm
The cycling industry veteran will resume as CEO on November 1 as Armin Landgraf steps down
Mike Sinyard, the 76-year-old founder of Specialized, will return as CEO of the American bicycle company starting November 1st, after Armin Landgraf's departure. Landgraf served as CEO for two years following Sinyard's 2022 resignation, but had been with the company for a total of four years. Neither Specialized nor Landgraf have disclosed the reason for his exit or his future plans.
Sinyard, who founded Specialized in 1974 and served as CEO for 48 years, stepped down from his CEO position in 2022 but continued to work with the company as founder, chairman, and chief rider advocate. Two other executives have led the company since, with each tenure lasting just two years. Scott Maguire, a former Dyson executive, succeeded Sinyard in 2022, and Landgraf took over in 2024.
Landgraf described his time leading Specialized as a "tremendous privilege" and praised the company's strong position, clear strategy, and exceptional team. In response, Specialized expressed gratitude to Landgraf for strengthening the company's foundations for sustainable, long-term growth. Sinyard, in his statement, emphasized his passion for supporting riders and retailers and described Specialized as "a big bike shop at heart." He reaffirmed his commitment to making the company the best it can be.
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