55% of Gen Z Lets Installment Payment Options Influence Healthcare Choices
Installment plans can turn the first financed purchase into a lasting shopping habit, giving merchants a chance to win repeat business well beyond the original checkout. That pattern stands out in “Financing the Decision,” the April installment of the PYMNTS Intelligence Pay Later Ecosystem Report. Based on a survey of 2,763 U.S. consumers conducted from […] The post 55% of Gen Z Lets Installment…
A new PYMNTS Intelligence report reveals that installment payment options significantly influence healthcare choices for Gen Z consumers. The April installment of the Pay Later Ecosystem Report surveyed 2,763 U.S. consumers, finding that 55% of Gen Zers let financing options shape their healthcare decisions.
Usage of credit card installment plans was common, with 34% of respondents utilizing them in the previous three months. Those who had experience with installment payments were more likely to consider financing when choosing where to receive medical or dental care. Among Gen Z consumers, 57% of those who only used card installments for day-to-day expenses said installment availability influenced their choice of healthcare providers.
For merchants and healthcare providers, the key takeaway is clear: making installment options easily accessible and presenting them at the moment of comparison can convert this payment choice into a reason for customers to return. The report emphasizes the importance of clear terms, simple enrollment, and a positive first experience to introduce the product effectively.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
